Achieving Growth
Go-To-Market Strategies & Tactics
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Services
Our areas of expertise are B2B SaaS, ML/AI and Digital Media. "Go To Market" means different things to different people. To us, it means everything that involves the customer: pricing, sales and marketing strategy, business development & partnerships, onboarding, customer support, customer success and how the customer perceives the product itself. We work with clients on one or several or all of these facets to help them launch new products, services and initiatives.
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Projects
Every project is unique. Whether it's a single-day consultation, a multi-week/month deep dive, or an ongoing retainer-based project - we'll work with you to understand your needs and scope the project to meet them.
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Clients
Over the past 20 years, we've worked with large companies, seed-funding-stage startups, non-profits and everything in between. We are choosy about who we work with. The majority of our new clients are introduced through referrals from former clients and colleagues.
About
The firm was founded by Steven Comfort, who started his career in New York advertising agencies before joining the pioneering Wired Magazine and HotWired at the dawn of the commercial WWW in 1995. Steven cut his teeth as a consultant when he opened the San Francisco office for Upstream Group and later went on to run Sales, Biz Dev, Marketing and Customer Service teams at a string of startups.
Two of those companies had successful IPOs, others were purchased by larger players (Yahoo!, Condé Nast, Monster, Twitter, Providence Equity Partners) and a few others continue to operate as profitable private companies. Now Steven enjoys drawing on those experiences to help GTM's clients grow and improve their businesses.
Listen to the story of Steven's involvement with the first ad deal on the web - way back in 1994...
Clients
Testimonials
